If you choose your clothes, Think Positive!

Positive Effect is a conscious clothing company! Donating 20% of net revenue to multiple charities. Coupling a unique style and positive purpose, Positive Effect is a fashion statement of generosity in a urban casual life style. We go even further than the rest of the competition by allowing YOU to choose the charity you would like Positive Effect to donate too. So when you wear Positive Effect clothing, YOU are creating a positive effect in yourself and the world!